Friday, July 31, 2009

Why do we need inbound links?

Search engines have been using linking as part of their algorithm for ranking websites even before Google got into the mix. Link popularity really took off after Google joined the dance with their link based Page Rank. This is one of the most important parts of the puzzle when it comes to premier ranking on Google. The concept is somewhat simple and is fairly easy to explain. The more inbound links one has coming from relevant places and from pages with a high page rank the more successful your website should be. This concept is called "Page Rank". Since Google is the most used search engine it is extremely important that your website has a good inbound linking strategy. So the moral of the story is to make sure you have inbound links and lots of them preferrably from pages with medium to high page ranks.

Wednesday, July 29, 2009

Welcome

Welcome to my blog. The purpose of this blog is to educate and inform law firms about the importance of internet marketing and what it takes to be competitive online. I have been working in the Miami market for 5 years and I have a strong understanding of what it is necessary to generate business online. So much has changed over the years when it comes to the power of the internet and I think we would all agree that it is a viable place to generate revenue and clients. My goal to is to make sure you get relevant information so you can make an educated decision on how to spend your marketing dollars . Please feel free to follow this blog and I hope we all have a very successful year.