Universal Search

What is Universal Search? Universal Search is a service that brings together multiple content sources within the Web search result including:

*Web Pages
*Video
*Images
*Maps
*Books
*Blogs
*News

Is content that important?

Content is important for 2 major reasons. The search engines use content as one of the key components when ranking a website and your potential clients go online to find information. Your clients want to know how you can help them with their issues or problems. Since search engines like to see websites with keyword rich content then lets make sure we give them what they are looking for. The more specific the content is related to your practice areas the better your website will perform and the higher your conversion rate. Get focused and think about what seperates your firm from the one next door. People want to see why you are so good at what you do, the kind of cases you handle and how specialized you are in your field. Content is just one of the pieces of the puzzle but it is a very very important piece.